6:30 PM18:30

Scaling up your business; the obstacles and the rewards. Sharing best practices between Singapore and the Netherlands

Special Guest of Honor HRH Prince Constantijn van Oranje

Two fireside chats (panel discussions) with investors and business owners to talk about the challenges and experiences in Singapore in an informal setting through expert-led panel discussions and presentations. Prince Constantijn will moderate the discussions.

Panel discussion 1: Holland`s most promising scale ups sharing their experiences
Panel discussion 2: Scaling up in Singapore, what are the obstacles and opportunities


•            5.30pm Open registration
•            6.00 pm Welcome by Barbara Guerpillon
•            6.15 pm Panel 1 Discussion, moderator Prince Constantijn
•            6.45 pm Panel 2 Discussion, moderator Prince Constantijn
•            7.15 pm Wrap Up & Summary
•            7.30 pm Informal networking drinks
•            8.30 pm End

When: 16 May 2018, 5.30-8.30pm
Where: Unilever Foundry, Mapletree Business City
Special guest: His Royal Highness Prince Constantijn

View Event →
Get in the Ring Singapore organised by Startup & SME Academy
7:30 PM19:30

Get in the Ring Singapore organised by Startup & SME Academy

Participating in the Startup & SME Academy (SSA) is not only about learning and networking. It’s also about winning by showing what you are able to: moving your business to the next level after this 2016/2017 curriculum.

To celebrate the end of the SSA’s first year, and to give every participant the chance to become the official winner, we have created an interactive and fun-packed challenge in collaboration with Get in the Ring. All aspects of entrepreneurship discussed over the past year will come together in this SSA final, with special guest the former Prime Minister of the Netherlands, Professor Jan Peter Balkenende. On top of this, you have a chance to win a spot (and free flight) at Get In The Ring’s annual Global Conference in 2018.

Join this selection event for the Global Startup Competition of Get in the Ring! Be one of the startups that compete to gain exposure, perfect their pitch and get connected to investors, business leaders and other startups enthusiasts. Please register via this link


Part 1: Pitch training | 3pm – 5pm: Practice your pitch together with peers and get feedback from experts during this training session. Experienced entrepreneurs Joeri Gianotten, Partner at AccelerAsia, and Clement Chio, Presence Coach at Speechionizers, will share their expertise and help participants with their pitches during this first part of the program.

Part 2: Selection pitches | 5pm – 6.30pm: Participants will pitch for a spot on the main stage of the competition. They will have to pitch in front of and convince an experienced jury why they should proceed to the next round.

Break 6.30pm - 7.30pm: A light dinner buffet will be served.

Part 3: Get in the Ring Battle competition | 7.30pm – 8.00pm: The highlight of every Get in the Ring event! During this competition selected startups will battle on the main stage in front of a large audience, and demonstrate their unique value proposition to a high profile jury and compete for the attention of potential fans, and a ticket to Get in the Ring’s annual Global Meetup. 

Part 4: Networking drinks | 8.00pm – 9.30pm: at the Hollandse Club.

Pre-selection jury

  • Gene Kwee – Head of Tax at Mazars
  • Mare Straetmans – Managing Director at PortXL
  • Carolien Sandee – Senior Manager Business Development at EY
  • Wen Chun Low – Director of Investments at Fundnet
  • Catherine Barr Randall – Executive Director Singapore at FutureBrand

Champion jury

  • H.E. Margriet Vonno, Ambassador of the Kingdom of the Netherlands to Singapore and Brunei
  • Professor Jan Peter Balkenende, Former Prime Minister of the Netherlands
  • Maarten Hemmes, Founder/CEO of CarPal
  • Minos van Joolingen, Managing partner at BANNING Legal & Tax
  • Melissa Lim, Co-founder of and LadyBoss


A few things to note:  

  • Part 1 and 2 are open to participants, crew and jury only. Part 3 and the networking drinks will be attended by a larger audience present at the Hollandse Club. This means during the Battle competition there will be a real opportunity for exposure to a wider community. 
  • Participants have to join the full event, which means it is not possible to join in part 2 (and 3) of the program only without following the pitch training.
  • Members and non-members of the Dutch Chamber of Commerce and Association of Dutch Businesspeople can register at Eventbrite. Members have priority over non-members.
  • There will be a cap on the number of participants and if registrations exceeds that cap, the SSA committee reserves the right to select participants at its sole discretion. Registrants who are not selected for this event shall be fully refunded.

Please contact one of the members of the Startup & SME Academy Committee if you need additional information!

Sponsored by:

Logo ambassade.png

Partnered by:

AA LOGO 2.png
View Event →
7:00 PM19:00

Expanding your business from Singapore to APAC.

How to enter regional markets from Singapore?

The Singapore market offers a lot of potential, but is ultimately limited with only 5 million inhabitants. The Asean region and countries like Australia, Japan and China offer an enormous extra potential. How to get started and how to set up distribution in this part of the world if you only have limited resources. What operational, practical, legal and financial aspects you will have to think of when you go across the border? And what are the experiences of other companies in setting up their regional distribution?

The first speaker is Edvard Rinck, Partner for EY (Ernst & Young), leads EY's Operating Model Effectiveness (OME) practice in Asia Pacific, which helps companies design and implement more agile and effective supply chains in Asia. Edvard will highlight a number of aspects that you have to think of before selling your products abroad:

  • Location analysis from logistics (inventories) and network design point of view
  • Phased expansion, level of presence on the ground
  • China market entry considerations
  • Intra ASEAN vs. non-ASEAN trade
  • Finance considerations
  • Tax consequences of above choices, including indirect tax (GST / customs) aspects

Our second speaker is Eva Lim, head of global sales and marketing of Baramundi Asia. Started by Dutchman Joep Kleine Staarman, Barramundi Asia is Singapore's biggest commercial fish farm, growing premium quality barramundi out the Straits of Singapore. The company is currently exporting its fresh and frozen products to USA, Hong Kong and Australia under the brands Kühlbarra and Barramundi Blue. Before Eva worked as business development manager with McDonalds, as head of marketing with Commonwealth Capital and as senior VP Marketing with UOB.

Evawill highlight aspects of Baramundi's growth strategy, explain why the company has combined a network of distributors/ agents with sending out own staff, and will share her experience on the process of finding and managing these distributors in such a variety of countries.

Participants of this event will be invited to fill out the 'Ready-2-expand' test developed by 2Sherpa. This will give you feedback on six aspects how prepared your company is for international growth. The group results will be presented during the event.

During the round table sessions it will be possible to exchange experiences and discuss topics like:

  • Which country to go to first?
  • How to find, manage and incentive distributors or agents?
  • How to best prepare your company for international activity?
  • How to finance your export strategy?

We are looking forward to meet you at Ernst &Young, One Raffles Quay, North Tower Level 14, Singapore 048583. From 6.30 to 7.00pm light refreshments will be provided. Around 9:00pm we will end with networking drinks.

Please contact one of the members of the Startup & SME Academy Committee if you need additional information!

View Event →
6:00 PM18:00

Opportunities and challenges in launching innovative products in Singapore

Launching a product that already has success elsewhere and which is new to Singapore seems to be a safe bet. But is it? General market trends, consumer needs, distribution structures or even the first mover advantage may turn out to work differently.

Our May event will help you to design an effective strategy for launching innovative products in Singapore. Crucial steps toward successfully executing this strategy will be discussed by high-profile speakers: Erik Ligtenberg (Chief Commercial Officer Lazada), Tony Nash (regular contributor to CNBC, Bloomberg and BBC World) and Minos van Joolingen (heads the team of a leading law firm in EU & Competition law in the legal500 ranking). This event will be organised at LEVEL3 of the Unilever Foundry.

In addition to a presentation of aforementioned high-profile speakers, a unique customized knowledge tool will be provided to guide you step-by-step through to process of launching your product in Singapore. Participants can, therefore, expect to walk away with valuable learnings. Roundtable sessions with the speakers will follow to facilitate group discussions in smaller settings and give you the opportunity to discuss your business case. At arrival, we will welcome you with some refreshments and pizzas and we end in line with our usual recipe: sponsored networking drinks!  

Speaker 1: Tony Nash – Data Analytics for economics, markets and risks

Tony Nash is the Founder and CEO at data analytics firm Complete Intelligence. As a global market innovator and thought leader on economics, risk and industries, Tony is a frequent public speaker and a facilitator of strategic discussions with business and government leaders. He is a regular contributor to leading global media, including CNBC, Bloomberg, BBC World and Al Jazeera.

Speaker 2: Minos van Joolingen – specialist in international distribution strategies

Minos advises Dutch and foreign companies on a legal and strategic level concerning cross-border expansion of their activities. The underlying business opportunities and issues, including the potential growth and investments, from the starting point of any decision to expand internationally. Minos assists in the setup of a sound distribution structure that supports the business strategy and international objectives of his clients.

Speakers 3: Erik Ligtenberg – B2C eCommerce specialist

Erik is Chief Commercial Officer at online shopping platform Lazada Singapore, under Alibaba Group. He works with major global brands, offline retailers and businesses, as well as new overseas brands setting up base in Singapore, to facilitate them in selling directly to consumers online, leveraging the fast-expanding eCommerce ecosystem.


The Foundry, Mapletree Business City - 20 Pasir Panjang Road (East Wing) #03-22/24

We are honored to organize the seventh event at LEVEL3 of the Unilever Foundry. LEVEL3 is a workspace that supports Singapore’s emerging startup ecosystem and entrepreneur community to create and connect to real business opportunities. LEVEL3 is suitable for startups who are pioneering the future in marketing and AdTech, enterprise tech (analytics, IoT, etc.), product and ingredient tech and consumer insights. LEVEL3 is also perfect for those makers inventing new business models or for those making an impact through social entrepreneurship business opportunities.


18.30-19.00 Registration
19.00-19.15 Opening
19.15-19.35 Speaker 1: the traditionally people-heavy economics and market forecasting business to bring about new capability and a new business model. - Tony Nash
19.35-19.55 Speaker 2: international distribution strategies to support expansion to Singapore - Minos van Joolingen
19.55-20.15 Speaker 3: key points in setting up base in Singapore - Erik Ligtenberg
20.15-20.25 Introduction round table discussions
20.25-21.15 Round table discussions
21.15-21.20 Introduction of event #8
21.20-22.00 Networking drinks

View Event →
7:00 PM19:00

Challenges in Human Resource Management in Asia

Entrepreneurs know that success of their business depends on employing the right talents in the countries they want their business to compete and grow. And they experience that there is no set recipe across Asia for leadership and talent. Each country and culture comes with its unique opportunities and challenges and may require a different approach in recruitment and HR strategy.

Our April event aims to provide insights into some of the cultural challenges and different strategies for setting up the HR function, and participants can expect to walk away with some valuable learnings from our high profile speakers with years of experience in HR and organizational design in the Asian region. Roundtable sessions will follow to facilitate group discussions in smaller settings. During the roundtable, operational challenges in recruitment and HR can also be addressed. The evening will end in line with our usual recipe: sponsored networking drinks!      

Location: Spacemob, 8 Claymore Hill, Singapore 229572.

We are honored to organize the sixth event at this flagship co-working location of Spacemob. Whether you are an entrepreneur, freelancer, SME or MNC, you will find a community of like-minded individuals at Spacemob. Spacemob provides members full business services such as IT, finance, operations, back office support and health insurance plans. Spacemob boasts a digitally-optimised environment that includes high-speed Internet access, a centralised booking system, wireless payments. Spacemob has a target of 30 sites across Asia Pacific by 2019.

Speaker 1: Jan Anne Schelling – Vice President HR for DSM Asia & Regional VP HR DSM Nutritional products for APAC

Jan Anne is a people oriented leader. His international career as site and general manager and currently as HR Executive brought him insight and experience in operations, business development and human resource. He leads real change by creating a working environment that promotes health, inclusion and diversity, individual initiative and an entrepreneurial mindset.
Jan Anne specializes in change management and talent development. He holds a Master of Science degree in Aerospace Engineering and started his career in operations, building a self-steering organization where continuous improvements and lean manufacturing were the basis for substantial people growth, cost savings and optimized business results. Furthermore, he successfully led Large Capital Projects both in Netherlands and China.

Speaker 2: Frank Kuijsters– Director at Digne Consult for APAC, your partner in behavioural change

Frank is the Director of Digne Consult Asia Pacific. He has worked in the last 30 years for various international and national training and consultancy organizations. Besides his experience as a manager, he was a consultant for both profit and non-profit organizations on change management, career and executive coaching, and reintegration of job seekers. It is his motivation to give people insight into how they can take responsibility for their own future by focusing on their abilities and qualities. In recent years, Frank further expanded his training to the segments of skill, project management, business coaching, change management, cultural awareness and NLP. He studied in The Netherlands, France, Germany, Malaysia, Singapore and Australia.

18.45-19.15 - Registration
19.15-19.25 - Opening
19.25-19.50 - Speaker 1: HR strategies, Innovation, and Talent recruitment across Asia – To succeed, you need to fail fast
19.50-20.15 - Speaker 2: Create cultural awareness: prevent potential cultural clashes in the workplace and get a better understanding of the multi-cultural differences in APAC region.
20.15-20.20 - Break
20.20-21.10 - Round table discussions in collaboration with Adecco
21.10-21.15 - Introduction of event #7
21.15-22.00 - Networking drinks

View Event →
7:00 PM19:00

Know how much you're worth: be operationally & financially healthy to raise more funding

Only 2% of the entrepreneurs have an idea of their business value. Do you know the value of your startup or SME? If you haven’t (recently) done a valuation, register now and find out why it is so relevant to the future growth of your business, your further investments and exit strategies.

The Startup & SME Academy’s fifth event is all about being financially and operationally healthy as a startup of SME. You may benefit from this event by learning:

  • Your business’s value, based on a valuation report (worth S$ 450)
  • Important aspects for funding your company
  • What investors are looking for when they take a closer look at your financial and operational position

Speaker: Pieter Kemps, Principal at Sequoia Capital

Pieter Kemps is a Principal at Sequoia Capital based in Singapore. He joined Sequoia Capital in 2014 and is leading investments across Southeast Asia in Consumer Internet, Mobile, Fintech and Software companies. He currently serves on the Board of Nugit, Funding Societies, 90 Seconds, and Kfit, and works closely with Go-Jek, Tokopedia, and Carousell.
Pieter previously launched a startup, worked at an incubator, and held various operational, strategy, and leadership roles at blue chip tech companies such as British Telecom, Nokia, Cisco, and Amazon. Prior to Sequoia, he worked at Amazon Web Services, where he was responsible for Amazon’s business with the leading VC's, Accelerators, and the broader startup ecosystem across Asia. He holds an MBA (Summa Cum Laude) from University of Chicago Booth School of Business, where he specialized in Entrepreneurship and Venture Capital.

Speaker: Sneha Sultania, Country Lead at BizEquity

Sneha is the APAC Market Lead for BizEquity, the world's largest online business valuation platform, having valued over 33.1 million businesses globally with headquarters in Philadelphia in the US and offices in the UK, Singapore and India. She is bringing the company's business valuation & Big Data Solutions to the region.
She was previously working as a Senior Business Development Manager at the alternative investment research arm of Mizuho Bank - Eurekahedge and as an Global Markets Analyst at Bank of America Merrill Lynch. Sneha pursued a Bachelors of Science in Economics and Finance at Singapore Management University.


19.00 - 19.30   Registration
19.30 - 19.40 Opening
19.40 - 20.00   Speaker 1 - Sneha Sultania: knowledge sharing about valuation
20:00 - 20.20 Speaker 2 - Pieter Kemps: knowledge sharing about key metrics for your startup
20:20 - 20.30 Break
20.30 - 21.20   Round table discussions (25 min. per topic)
21.20 - 21.25   Recap of the evening
21.25 - 21.30   Introduction of event #6
21.30 - 22.00   Networking drinks

View Event →
Creating a digital competitive advantage for your business
7:00 PM19:00

Creating a digital competitive advantage for your business

Digital is changing the business world in which companies operate, in Singapore as well as the rest of the world, constantly pushing the limits of what is possible, and it will continue to do so at an even greater speed. Everyone wants to go digital as fast as possible. However, the first step is to fully understand what that means.

For some entrepreneurs, it’s truly about Digital Technology. For others, Digital is a new path to embark on to engage customers throughout their buying journey. For the rest, it is a new way of doing business.

When it comes to Digital, entrepreneurs need to watch their every move and constantly rethink their Digital Strategy – less for the business repercussions, but rather for the customer perceptions that are built around the brand. In Digital there is no “one-size-fits-all” or the right way to do digital, it is a trial and error process to see what works best for your business.

PART 1: How to use (buyer/customer) personas to support your customer journey mapping:
In building a customer-centric business, Customer/Buyer Personas and journey maps are important strategic tools that help provide an in-depth understanding of who your customers are, what they need, and how they interact with your company across your Digital Touch Points.
Following topics will be discussed:

  • What are Customer Personas?
  • Characteristics of a good Customer Persona
  • Create your own Customer Personas
  • Journey mapping, create the story of your customers’ experience

PART 2: Essential features of a good business website:
It’s no secret that in order to keep your business relevant in today’s world, you are going to need a website. What most people don’t understand, however, is that having a website just to have one is a waste of a useful tool that can drive sales, raise awareness, and build relationships with your visitors or potential clients. If your business website does not benefit your business, or you are not seeing the results you were hoping for, it’s time to rethink.

Following topics will be discussed:

  • What your website needs for your customers to have a positive experience on your site
  • How to increase engagement & conversion on your website
  • 10 actionable items entrepreneurs can implement on their website to make it work 24/

Date and programme:
07.00pm - 07.30pm: Registration
07.30pm - 07.40pm: Opening
07.40pm - 08.00pm: Speaker 1 - Martin Ross
08:00pm - 08.20pm: Speaker 2 - Dhawal Shah
08:20pm - 08.30pm: Break
08.30pm - 09.20pm: Round table discussions (25 min. per topic)
09.20pm - 09.25pm: Recap of the evening
09.25pm - 09.30pm: Introduction of event #5
09.30pm - 10.00pm: Networking drinks

The CO, High Street 75, Singapore, 179435

Martin Ross - Digital strategist at Division Bell Group LLP
Digital Marketing Trainer & Coach over 18 years of marketing and management consulting experience across broadcast media, tech, consulting and adtech companies across APAC.

As Founder and Managing Consultant of Division Bell Group LLP, a digital skills training and consulting company, we work with corporate clients and SMEs in developing sustainable digital marketing programs. DBG is not a digital agency, we're digital insiders. As a digital insider, we help clients decipher the jargons, remove the technical hurdles and ensure that they are paying for value and results.

Dhawal Shah, Entrepreneur, writer and coder
Dhawal Shah is an entrepreneur, writer and coder. He started coding when he was 8 years old and studied at Stanford University. He worked at a Start-Up named Qik in Silicon Valley that has been acquired by Skype. Driven by adventure, he most recently summited Mt. Kilimanjaro, the highest peak on the African continent.

Refund policy:
The Startup & SME Academy does not provide ticket fee (incl. Eventbrite costs) refunds.
In case you send us a cancelation request no later than 7 days prior to an event, the Startup & SME Academy will offer you the possibility to attend the next event.
In case you send us a cancelation request within 7 days prior to an event, no compensation is available.
Should an event be cancelled or postponed due to unforeseen circumstances, the Startup & SME Academy will endeavour to process a full refund.

Eventbrite - Startup & SME Academy | Create a cutting edge digital competitive advantage in the rapidly evolving digital technology landscape
View Event →
Improve your Brand Positioning to attract more (loyal) customers.
6:00 PM18:00

Improve your Brand Positioning to attract more (loyal) customers.

  • LATTICE80 - The World's Largest Fintech Hub (map)
  • Google Calendar ICS

Improve your Brand Positioning and Protection to attract more (loyal) customers.

Today’s competitive world is changing rapidly and therefore agile brand positioning and protection is key to be responsive to continual market changes. A good brand positioning means that you know who your target audience is, what differentiates you from your competitors, and what will make your audience believe in your product or service. Building a good brand is not enough, protecting it is as important to prevent your products popping up in other markets.

During the first two events we have shared knowledge and experiences about how to accelerate your business, how to optimize your idea and how to build your strategy. This third event aims to help you achieve a well-positioned and protected brand, by learning from high profile speakers and by actively participating in the round table discussions. Entrepreneurs with similar startup or SME maturity level will discuss a business case with each other in small groups, with the objective to learn from each other’s experiences in a structured way. The evening will conclude with networking drinks.

Colin Anderson - Managing Director Brandcourage

Colin Anderson is a brand specialist with 30 years experience in B2B, B2C and government programs. He founded Brandcourage, which is a brand consultancy firm based in Singapore with a worldwide partnership with Pico that has 31 offices worldwide.

Jadranko Dovic - Managing Director at VDL Enabling Technologies Group
Jadranko Dovic is managing director at VDL ETG Singapore. VDL ETG Singapore operates in the business of system integration of mechatronic (sub)systems and modules for OEMs in the high-tech capital equipment industry and in the area of production mechanization. As a system supplier, VDL ETG covers the value chain from (co-) engineering through parts production to assembly and testing.

Minos van Joolingen - Partner at Banning Legal & Tax
Minos advises Dutch and foreign companies on a legal and strategic level concerning cross-border expansion of their activities. In this regard, Minos takes into account the underlying business issues, the health and growth of the company during the discussions held prior to the decision to expand. During this process, Minos integrates business strategy and organizational management concerns in order to make a valuable contribution to the international marketing objectives of his clients.

Date and programme:
Thursday 24 November 2016, 06.00 pm - 10.00 pm

06.00 - 06.45 pm  Registration (door will close at 19:00)
06.45 - 07.00 pm  Opening
07.00 - 07.25 pm  Colin Anderson - Brand positioning as the way forward to sell your product or service
07.25 - 07.50 pm  Jadranko Dovic – How VDL is positioning their brand
07.50 - 08.15 pm  Minos van Joolingen -The importance of protecting your Brand
08.15 - 08.25 pm  Break
08.25 - 09.05 pm  Round table discussions (15 min per topic)
09.05 - 09.10 pm  Recap of the evening (speakers) 
09.10 - 09.15 pm  Introduction of event #4
09.15 - 10.00 pm Networking drinks

LATTICE80 - The World's Largest Fintech Hub
80 Robinson Road #08-00, Singapore 068898

We are very honored to organize the third event at this global Fintech Hub that will cover over 30,000 sq ft. LATTICE80 is located in the Central Business District (CBD), close to the key financial institutions, stock exchange and the regulators. This not-for-profit initiative is set up to help fintech start-ups, support existing firms and develop new technology

Please use the button below to register. You cannot register at the ADB website.
Registration fee:
ADB/DutchCham Members: S$25
Non-Members: S$35

Registration will close on Wednesday 16 November 2016.
The committee of the Startup & SME Academy reserves the right to make a selection from the subscribers at its sole discretion. The amount which has been paid shall be refunded to subscribers who are not selected for this event. 

On Monday 21 November 2016 the participants that are invited will receive a confirmation email. 

The Startup & SME Academy is meant for:

  • Dutch founders, co-founders and employees of startups and SMEs in Singapore.
  • In particular, our events are interesting for those who are currently in one of the following lifecycle stages: validation, growth and professionalisation.
  • Dutch and Singaporean angel investors, seed investors and venture capitalists.
  • Members of the Dutch Chamber of Commerce and Association of Dutch Businesspeople have priority over non-members.
  • eople who are considering either working for a startup or for a corporate are recommended to attend regular events organised by the Dutch Chamber of Commerce and Association of Dutch Businesspeople.

Refund policy

  • The Startup & SME Academy does not provide ticket fee (incl. Eventbrite costs) refunds.
  • In case you send us a cancelation request no later than 7 days prior to an event, the Startup & SME Academy will offer you the possibility to attend the next event.
  • In case you send us a cancelation request within 7 days prior to an event, no compensation is available.
  • Should an event be cancelled or postponed due to unforeseen circumstances, the Startup & SME Academy will endeavour to process a full refund.
  • Kindly let us know in time if you cannot make it as there is limited availability. We may give a penalty in case a member registers for this event but does not attend without prior cancellation.
View Event →
7:00 PM19:00

How to optimise your idea - product and strategy for growth

Every entrepreneur has a story; what were their starting struggles, how did they react, what was the outcome and what are the lessons learned.
Learn from experiences of entrepreneurs that succeeded in Singapore and from your peers.

The event has an interactive character; there is plenty of time planned for discussion and participants are invited to discuss cases.

Thursday 27 October 2016, 07.30 pm - 10.00 pm

Singapore Shopping Centre
190 Clemenceau Ave, level 4
Singapore 239924

About the event
This event is meant for entrepreneurs who want to roll up their sleeves to learn, share and broaden their knowledge to improve their idea, product and strategy.

Our key note speakers Jon Hoel and Max van der Pols will tap on the following topics:

  • Experimentation = Better business design
  • Market research = Increased understanding of the demand and needs
  • Strategy = Improved execution of your business.

After they’ve shared their stories and gave us tips & tricks in the first part of the evening, we’ll start to working on:
How to optimise & testdrive your idea/product/service?
Entrepreneurs and business owners test, discuss and give flight to (new) ideas for their products and services to have a better fit with the market demands during this workshop.
How to optimise & finetune your strategy?
Does my strategy fit with the needs of my clients? What am I missing? What can I improve?

This workshop will help you improve your strategy and execution of your business!

07.30 pm - 07.40 pm   Opening & programme of the evening     
07.40 pm - 07.50 pm   Jon Hoel: Test and give flight to new ideas for products and services
07.50 pm - 08.00 pm   Max van der Pols: The right business with the right strategy
08.00 pm -08.20 pm   Break
08.20 pm - 09.10 pm   Discussion sessions - mini workshop
09.10 pm - 09.25 pm   Wrap up by Jon and Max
09.25 pm - 09.30 pm   Academy Series and introduction event #3
09.30 pm - 10.00 pm   Network drinks (free)

About the speakers:

Jon designs and runs workshops and training programs for both startups and large organisations. He uses Design Thinking, Scenario Planning and Lean startup methodologies to help collaboratively design, test and give flight to new ideas for products and services. He also helps companies and government organisations develop and execute strategies. He has marketing and training experience with large enterprises includes SAP, HP Enterprise Business, Intel, J&J, Parkway Hospitals and SPRING Singapore, working both in agency and client-side. Originally from Melbourne, Jon has been based in Singapore since 2010.

  • Max van der Pols, Owner / Director at SPARC

Max has spent over 15 years in Management and Business Consulting, working predominantly in the APAC region for the last 10 years. Combining his entrepreneurial background with a solid consulting background, he currently helps other companies to accelerate their growth by providing in-depth insights from solid and innovative market research and translating them to real, actionable outcomes.

Please use the link below to register.

View Event →
7:00 PM19:00

Accelerating your business growth; only 5 seats left!

An inspiring evening full of Information about how to grow your business and insights by entrepreneurs - for entrepreneurs. 

This first event is about what entrepreneurs and business owners have in common in regard to growing their business. Learn more about what you could do differently to grow in a more efficient way. During this launch event the committee will also share more information about the Startup & SME Academy and its program. This event will end with networking and drinks. 

Key-note speaker: 
Mr Prakash Somosundram, Founder & CEO Pealo Private Limited

Prakash Somosundram is a 15 year veteran from the Digital and Social Media industry. He served  clients such as Microsoft, Singapore International Foundation, BMW, Canon, Sharp, Ministry for  Information Community and Arts and the Media Development Authority. Heavily involved with Startup  promotion and Youth related causes in Singapore, he serves as the Vice Chairman of Action Community for Entrepreneurship (ACE) as well as a Board Member of SCAPE. In 2015, Prakash started Pealo, a Boutique consultancy to help SME and Business owners to realise their business dreams by helping them with fund raising, corporate development, mergers & acquisitions, partnerships and exits. The platform - - aims to facilitate all the above-mentioned activities in a more effective manner. 

19.00-19.30 Registration
19.30-19.35 Opening
19.35-19.40 Introduction of the Startup & SME Academy
19.40-19.45 Program of the evening
19.45-20.15 Prakash Somosundram: From Startup to Acquisition & Beyond
20.15-20.20 Introduction of the round tables discussions   
20.20-20.30 Break   
20.30-21.00 Round table discussion sessions   
21.00-21.20 Wrap up by Prakash   
21.20-21.30 Startup & SME Academy program and introduction of event #2  
21.30-22.00 Networking drinks (free)

Singapore Shopping Centre
190 Clemenceau Ave, Annex Level 4
239924, Singapore

For questions please contact
Mirjam Hansen:

View Event →