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Expanding your business from Singapore to APAC.

How to enter regional markets from Singapore?

The Singapore market offers a lot of potential, but is ultimately limited with only 5 million inhabitants. The Asean region and countries like Australia, Japan and China offer an enormous extra potential. How to get started and how to set up distribution in this part of the world if you only have limited resources. What operational, practical, legal and financial aspects you will have to think of when you go across the border? And what are the experiences of other companies in setting up their regional distribution?

The first speaker is Edvard Rinck, Partner for EY (Ernst & Young), leads EY's Operating Model Effectiveness (OME) practice in Asia Pacific, which helps companies design and implement more agile and effective supply chains in Asia. Edvard will highlight a number of aspects that you have to think of before selling your products abroad:

  • Location analysis from logistics (inventories) and network design point of view
  • Phased expansion, level of presence on the ground
  • China market entry considerations
  • Intra ASEAN vs. non-ASEAN trade
  • Finance considerations
  • Tax consequences of above choices, including indirect tax (GST / customs) aspects

Our second speaker is Eva Lim, head of global sales and marketing of Baramundi Asia. Started by Dutchman Joep Kleine Staarman, Barramundi Asia is Singapore's biggest commercial fish farm, growing premium quality barramundi out the Straits of Singapore. The company is currently exporting its fresh and frozen products to USA, Hong Kong and Australia under the brands Kühlbarra and Barramundi Blue. Before Eva worked as business development manager with McDonalds, as head of marketing with Commonwealth Capital and as senior VP Marketing with UOB.

Evawill highlight aspects of Baramundi's growth strategy, explain why the company has combined a network of distributors/ agents with sending out own staff, and will share her experience on the process of finding and managing these distributors in such a variety of countries.

Participants of this event will be invited to fill out the 'Ready-2-expand' test developed by 2Sherpa. This will give you feedback on six aspects how prepared your company is for international growth. The group results will be presented during the event.

During the round table sessions it will be possible to exchange experiences and discuss topics like:

  • Which country to go to first?
  • How to find, manage and incentive distributors or agents?
  • How to best prepare your company for international activity?
  • How to finance your export strategy?

We are looking forward to meet you at Ernst &Young, One Raffles Quay, North Tower Level 14, Singapore 048583. From 6.30 to 7.00pm light refreshments will be provided. Around 9:00pm we will end with networking drinks.

Please contact one of the members of the Startup & SME Academy Committee if you need additional information!