Digital is changing the business world in which companies operate, in Singapore as well as the rest of the world, constantly pushing the limits of what is possible, and it will continue to do so at an even greater speed. Everyone wants to go digital as fast as possible. However, the first step is to fully understand what that means.
For some entrepreneurs, it’s truly about Digital Technology. For others, Digital is a new path to embark on to engage customers throughout their buying journey. For the rest, it is a new way of doing business.
When it comes to Digital, entrepreneurs need to watch their every move and constantly rethink their Digital Strategy – less for the business repercussions, but rather for the customer perceptions that are built around the brand. In Digital there is no “one-size-fits-all” or the right way to do digital, it is a trial and error process to see what works best for your business.
PART 1: How to use (buyer/customer) personas to support your customer journey mapping:
In building a customer-centric business, Customer/Buyer Personas and journey maps are important strategic tools that help provide an in-depth understanding of who your customers are, what they need, and how they interact with your company across your Digital Touch Points.
Following topics will be discussed:
- What are Customer Personas?
- Characteristics of a good Customer Persona
- Create your own Customer Personas
- Journey mapping, create the story of your customers’ experience
PART 2: Essential features of a good business website:
It’s no secret that in order to keep your business relevant in today’s world, you are going to need a website. What most people don’t understand, however, is that having a website just to have one is a waste of a useful tool that can drive sales, raise awareness, and build relationships with your visitors or potential clients. If your business website does not benefit your business, or you are not seeing the results you were hoping for, it’s time to rethink.
Following topics will be discussed:
- What your website needs for your customers to have a positive experience on your site
- How to increase engagement & conversion on your website
- 10 actionable items entrepreneurs can implement on their website to make it work 24/
Date and programme:
07.00pm - 07.30pm: Registration
07.30pm - 07.40pm: Opening
07.40pm - 08.00pm: Speaker 1 - Martin Ross
08:00pm - 08.20pm: Speaker 2 - Dhawal Shah
08:20pm - 08.30pm: Break
08.30pm - 09.20pm: Round table discussions (25 min. per topic)
09.20pm - 09.25pm: Recap of the evening
09.25pm - 09.30pm: Introduction of event #5
09.30pm - 10.00pm: Networking drinks
The CO, High Street 75, Singapore, 179435
Martin Ross - Digital strategist at Division Bell Group LLP
Digital Marketing Trainer & Coach over 18 years of marketing and management consulting experience across broadcast media, tech, consulting and adtech companies across APAC.
As Founder and Managing Consultant of Division Bell Group LLP, a digital skills training and consulting company, we work with corporate clients and SMEs in developing sustainable digital marketing programs. DBG is not a digital agency, we're digital insiders. As a digital insider, we help clients decipher the jargons, remove the technical hurdles and ensure that they are paying for value and results.
Dhawal Shah, Entrepreneur, writer and coder
Dhawal Shah is an entrepreneur, writer and coder. He started coding when he was 8 years old and studied at Stanford University. He worked at a Start-Up named Qik in Silicon Valley that has been acquired by Skype. Driven by adventure, he most recently summited Mt. Kilimanjaro, the highest peak on the African continent.
The Startup & SME Academy does not provide ticket fee (incl. Eventbrite costs) refunds.
In case you send us a cancelation request no later than 7 days prior to an event, the Startup & SME Academy will offer you the possibility to attend the next event.
In case you send us a cancelation request within 7 days prior to an event, no compensation is available.
Should an event be cancelled or postponed due to unforeseen circumstances, the Startup & SME Academy will endeavour to process a full refund.