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Opportunities and challenges in launching innovative products in Singapore

  • Level3 20 Pasir Panjang Road Singapore Singapore (map)

Launching a product that already has success elsewhere and which is new to Singapore seems to be a safe bet. But is it? General market trends, consumer needs, distribution structures or even the first mover advantage may turn out to work differently.

Our May event will help you to design an effective strategy for launching innovative products in Singapore. Crucial steps toward successfully executing this strategy will be discussed by high-profile speakers: Erik Ligtenberg (Chief Commercial Officer Lazada), Tony Nash (regular contributor to CNBC, Bloomberg and BBC World) and Minos van Joolingen (heads the team of a leading law firm in EU & Competition law in the legal500 ranking). This event will be organised at LEVEL3 of the Unilever Foundry.

In addition to a presentation of aforementioned high-profile speakers, a unique customized knowledge tool will be provided to guide you step-by-step through to process of launching your product in Singapore. Participants can, therefore, expect to walk away with valuable learnings. Roundtable sessions with the speakers will follow to facilitate group discussions in smaller settings and give you the opportunity to discuss your business case. At arrival, we will welcome you with some refreshments and pizzas and we end in line with our usual recipe: sponsored networking drinks!  

Speaker 1: Tony Nash – Data Analytics for economics, markets and risks

Tony Nash is the Founder and CEO at data analytics firm Complete Intelligence. As a global market innovator and thought leader on economics, risk and industries, Tony is a frequent public speaker and a facilitator of strategic discussions with business and government leaders. He is a regular contributor to leading global media, including CNBC, Bloomberg, BBC World and Al Jazeera.

Speaker 2: Minos van Joolingen – specialist in international distribution strategies

Minos advises Dutch and foreign companies on a legal and strategic level concerning cross-border expansion of their activities. The underlying business opportunities and issues, including the potential growth and investments, from the starting point of any decision to expand internationally. Minos assists in the setup of a sound distribution structure that supports the business strategy and international objectives of his clients.

Speakers 3: Erik Ligtenberg – B2C eCommerce specialist

Erik is Chief Commercial Officer at online shopping platform Lazada Singapore, under Alibaba Group. He works with major global brands, offline retailers and businesses, as well as new overseas brands setting up base in Singapore, to facilitate them in selling directly to consumers online, leveraging the fast-expanding eCommerce ecosystem.


The Foundry, Mapletree Business City - 20 Pasir Panjang Road (East Wing) #03-22/24

We are honored to organize the seventh event at LEVEL3 of the Unilever Foundry. LEVEL3 is a workspace that supports Singapore’s emerging startup ecosystem and entrepreneur community to create and connect to real business opportunities. LEVEL3 is suitable for startups who are pioneering the future in marketing and AdTech, enterprise tech (analytics, IoT, etc.), product and ingredient tech and consumer insights. LEVEL3 is also perfect for those makers inventing new business models or for those making an impact through social entrepreneurship business opportunities.


18.30-19.00 Registration
19.00-19.15 Opening
19.15-19.35 Speaker 1: the traditionally people-heavy economics and market forecasting business to bring about new capability and a new business model. - Tony Nash
19.35-19.55 Speaker 2: international distribution strategies to support expansion to Singapore - Minos van Joolingen
19.55-20.15 Speaker 3: key points in setting up base in Singapore - Erik Ligtenberg
20.15-20.25 Introduction round table discussions
20.25-21.15 Round table discussions
21.15-21.20 Introduction of event #8
21.20-22.00 Networking drinks